Ad Age/IAG's Top Spots

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AFLAC, in a spot featuring its iconic duck and The Amazing Kreskin hypnotizing a man to think he is a chicken, is the most-recalled ad of the period. Also, campaigns for two P&G shampoo brands, Clairol and Pantene, continue to capture viewer attention with their latest efforts. See the spot at AdAge.com QwikFIND aao32w

Recall

Rank Brand Ad Description Index

1 AFLAC Amazing Kreskin makes man think he is a chicken 215

2 Sears Refrigerators, man asks if woman has decided 201

3 Fancy Feast Fluffy white cat eats from crystal glass, good taste 198

4 Clairol Herbal Essences Shampoo-nurse in hospital room, man wakes up 195

5 DiGiorno Cheese Stuffed Crust-man dances in underwear 184

6 Walt Disney World Girl w/ firefly in jar thinks she has Tinkerbell 176

7 Pantene Pro-V Daily Moisture Renewal-Kelly Ripa 173

8 Post Grape-Nuts-man can't hear woman shout "bear" 173

9 Meow Mix People sing "meow, meow, meow, meow" song 165

10 Sears Treadmill-woman works out at 4:00 a.m. 165

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Dec. 23 to Jan. 5. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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