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Ad Age/IAG's Top Spots

Published on .

Kirstie Alley's holiday plug for Pier 1 Imports tops the chart as the most-remembered ad of the period. Viewers remained attentive to the latest spot from Toys 'R' Us, its fourth appearance in the top ten in eight weeks. See the top spot at AdAge.com QwikFIND aao26m


Rank Brand Ad Description Index

1 Pier 1 Imports Holiday-Kirstie Alley gives woman "mall-ectomy" 240

2 Campbell's Chicken Noodle Soup - snowman becomes kid 231

3 Taco Bell Fajita Grilled Stuft Burrito-people say "oooh," 228

4 Victoria's Secret New Lingerie-Direct from fashion show 225

5 KFC Holiday Values-Jason Alexander drives kids (:30) 222

6 KFC Holiday Values -- Jason Alexander drives kids (:15) 222

7 Toys "R" Us Holiday-Geoffrey prank calls; Hotwheels, Matchbox 213

8 T-Mobile FamilyTime Plan-Catherine Zeta Jones in bowling alley 190

9 Maglite Flashlight run over by Mack Truck 187

10 Blockbuster Free Rentals-Guinea pig in curlers 184

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Nov. 25-Dec. 8. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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