Ad Age/IAG's Top Spots

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A :15 spot for Windex Wipes, building off awareness from its :30 version, was the most-remembered ad of the Nov. 11 through Nov. 24 period. Of note, a spot for P&G's Crest Whitestrips, which directly challenges Colgate's whitening product, also performed well. See the Windex spot: AdAge.com

Recall

Rank Brand Ad Description Index

1 Windex Wipes-birds look at woman cleaning window (:15) 231

2 Toys 'R' Us Two Day Sale-Geoffrey cries over toys in store 231

3 Old Navy Family Fleece-Leopard-Print Pullovers 192

4 TheTruth.com Homeless man reads about "Project SCUM" 186

5 Sears Customer Appreciation Sale-Gayle serves breakfast in bed 186

6 McDonald's Dollar Menu-Big N' Tasty, Williams sisters w/ Hamburglar (:15) 180

7 MSN 8-browsing built for two, 2 butterflies cycle, go to museum, shop 174

8 Crest Whitestrips-woman can't talk b/c whitening stuff will wash away 170

9 Subway Jim reveals customer's favorite color, cries at sunsets (:30) 167

10 Sprint PCS-woman on phone wants to roast turkey 164

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Nov.11-Nov. 24. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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