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Ad Age/IAG's Top Spots

Published on .

Toys R Us ranks No. 1 as the most recalled ad for the weeks Oct. 14 through Oct. 27, with a spot from its "press conference" campaign. The Sprint PCS campaign continues to connect with TV viewers, with its latest ad featuring a monkey landing in the top 10. See the top spot at AdAge.com QwikFIND aao16o


Rank Brand Ad Description Index

1 Toys R Us Chicken Dance Elmo-giraffe at press conference 262

2 Tic Tac Woman between two men checks breath, Lime Tic Tac tag 216

3 Vicks Breathe Right Spray & Strips-couple makes fun of other's snoring 201

4 Uno Attack-family plays games, spits cards out (:15) 192

5 Sears Sears Days-woman asks husband if coat & shoes match 192

6 Sprint PCS "Get a monkey" vs. "get a movie" 189

7 Red Bull Energy Drink-cartoon skydiver's chute won't open 177

8 JCPenney Great Shopping Spree-mom & daughter go shopping (:15) 177

9 Olay Total Effects Night Firming Cream-clock turns back (:15) 174

10 McDonald's Dollar Menu-Cedric the Entertainer (:30) 174

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Oct 14-Oct 27. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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