Ad Age/IAG's Top Spots

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The ad for Pier 1's latest sale was the most-recalled spot for Sept. 30-Oct. 13. Of note, McDonald's new celebrity-driven "Dollar Menu" campaign displays early signs of success, while Campbell's "Mama's Boys" spots show continued effectiveness with another landing in the Top 10 this week.See the top spot at AdAge.com QwikFIND aao11n

Recall

Rank Brand Ad Description Index

1 Pier 1 Imports Bedroom Sale-Kirstie Alley gives rules, "no running" 215

2 McDonald's Dollar Menu-Donald Trump, Big 'N Tasty (:15) 209

3 McDonald's Dollar Menu-Donald Trump, Big 'N Tasty (:30) 203

4 Subway Dijon Horseradish Melt-Jim interrupts frat boys 197

5 Reese's FastBreak-man hits people & cat w/ newspapers (:15) 182

6 Reese's FastBreak-man hits people & cat w/ newspapers (:30) 179

7 Campbell's Chunky-D. McNabb & mom visit construction site 170

8 The Home Depot Man doesn't have time to redo kitchen 167

9 Burlington Coat Fact. Guests pile coats on guy at front door to party 164

10 Listerine Woman swishes for 30 seconds 164

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Sept. 30-Oct. 13. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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