Ad Age/IAG's Top Spots

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Old Navy's 15-second "Cargo Train" spot steams into the No. 1 position this week. Other memorable work includes Heineken's current

hidden-camera, reality campaign, along with two Burger King spots supporting its "Fire-Grilled Triple" offer. See the top spot at AdAge.com QwikFIND aao93p

Recall

Rank/Brand Ad Description Index

1 Old Navy Cargo Train-"It's time to throw down" 241

2 10-10-987 John Stamos calls mom, she thinks it's cool to be in commercial 235

3 Capital One No-Hassle Card-moviegoer's card stolen by Cinderella on-screen 232

4 Heineken Man picks up two 6-packs, puts them back for two 12-packs 198

5 Burger King Fire-Grilled Triple-3 meals under $3, man asks what he can order 191

6 Payless Star Jones,"What Women Want", buy one get one half-off 182

7 Payless Star Jones, "Pass it On", curly-haired girl loves shoes 180

8 Heineken Man pulls case of beer from convenience store refrigerator 172

9 Burger King Fire-Grilled Triple-3 meals under $3,"I think I'm in love" 165

10 Country Crock Plus Yogurt-man does sit-ups 160

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of August 18-31. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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