Ad Age/IAG's Top Spots

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Jason Alexander's pitch for KFC's BBQ and Boneless wings, starring superstar golfer Annika Sorenstam, earns this week's top two highest recall scores. Of note, American Legacy Foundation's latest anti-smoking Truth spot-with images of a "die-in" outside of a tobacco company-was also among the period's most memorable. See the top spot at AdAge.com QwikFIND aao86b

Recall

Rank Brand Ad Description Index

1 KFC Annika Sorenstam & Jason Alexander on golf course (:15) 266

2 KFC Annika Sorenstam & Jason Alexander on golf course (:30) 260

3 Microsoft XBox-"Star Wars" video game footage 201

4 Big Lots! Woman in yellow jacket goes shopping with Jerry Van Dyke 196

5 TheTruth.com Protesters play dead at tobacco company office building 190

6 Sensodyne One woman wants whitening, another wants tartar control 190

7 Pizza Hut Large Pizza w/free DVD-man delivers pizza to Martin Mull 175

8 Sears Bridgestone-tires spin, save 10-30%, Summer 03' 169

9 Burger King Great American Burger-"two or three napkins worth" burger 163

10 McDonald's Big Mac-"Pirates of the Caribbean" promo 163

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of July 7-July 20. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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