Ad Age/IAG's Top Spots

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A spot for Kellogg's Fruit Harvest Cereal, in which a farmer holds up a young girl so she can pick cereal boxes from orchard trees, takes the top spot. KFC's Family Feast spots come in at No. 2 and No. 3, and Chili's secures the No. 6 and 9 spots. See the top spot at AdAge.com QwikFIND aao11n

Recall

Rank/Brand Ad Description Index

1 Kellogg's Fruit Harvest Apple Cinnamon-Girl picks boxes from orchard trees 225

2 KFC Family Feast-J. Alexander is game show host (:30) 212

3 KFC Family Feast-J. Alexander is game show host (:15) 212

4 Gatorade Athletes "lose more than water." Gatorade has "more than water" 206

5 Pizza Hut Large Pizza w/ Free DVD-man delivers pizza & DVDs 203

6 Chili's Hawaiian Steak-Esera Tuaolo sings & plays guitar (:30) 184

7 Just For Men Man chats on-line, describes hair as brown, then dyes his hair 178

8 Allstate Safe Driver Discount-tortoise and rabbit used as driving demo 175

9 Chili's Hawaiian Steak-Esera Tuaolo sings & plays guitar (:15) 172

10 Sears Auto Center-biggest Michelin sale of the year, save 10-40% 169

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of June 23-July 6. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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