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Ad Age/IAG's Top Spots

Published on .

Collect-call service 1-800-CALL-ATT, featuring spoofs on reality TV with pitchman Carrot Top, secures both the No. 1 and 8 spots. Jeep and video-game marketer Eidos tie-in campaigns for the upcoming "Tomb Raider" sequel, along with ads supporting the launch of McDonald's new breakfast sandwich, are also tops in recall this week.

See the top spot at AdAge.com QwikFIND aao80r


Rank/Brand Ad Description Index

1 1 800 CALL ATT Carrot Top-woman in purple dress, "American Idol" spoof 250

2 Oreo Father teaches young son how to eat cookie 219

3 McDonald's McGriddle-men in car talk about sandwich, boy and rocket on front lawn 195

4 Kodak High Definition Film-man snaps photos, rides boat through jungles (:60) 178

5 Kodak High Definition Film-man snaps photos, rides boat through jungles (:30) 175

6 McDonald's McGriddle-man watches older woman attack ninjas 171

7 M&M's Groovy Summer Instant Win Game-concert by w/ yellow M&M playing drums 168

8 1 800 CALL ATT Carrot Top-Casa de Top, women watch pay phone on TV 161

9 Eidos Lara Croft Tomb Raider: The Angel of Darkness-Lara runs, leaps, fights, for PS2 161

10 Jeep Wrangler Rubicon-Lara Croft drives in desert, tag for "Tomb Raider: The Cradle of Life" 157

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of June 9-June 22. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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