Ad Age/IAG's Top Spots

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Restaurant chains make up four of this week's most-recalled spots, including the top-ranking 15-second ad from Burger King. Also placing among the Top 10 is a new spot for Keebler's Chips Deluxe brand and a promotional effort from Kraft Foods for Oreo's $1 million giveaway. See the top spot at AdAge.com QwikFIND aap00e

Recall

Rank/Brand Ad Description Index

1 Burger King Fire-Grilled Triple-3 meals under $3, man asks what he can order 222

2 Keebler Chips Deluxe-chocolate chips go crazy around elves in mines 218

3 Pizza Hut NFL deal-Mom tells boy he can have pizza, he invites NFL players 212

4 Oreo Contest-girl dunks cookie, milk turns blue, win $1 million 183

5 Kellogg's Special K-woman hates mannequin, takes Special K Challenge 178

6 American Dairy Chocolate Milk Association-girl on pogo stick shakes chocolate milk 172

7 Wendy's Super Value Menu-coworker tries to eat smarter, others watch 168

8 TheTruth.com Crazyworld game show, cigarettes don't list ingredients 167

9 Capital One No-Hassle Card-werewolf, man reads bill and changes 166

10 KFC Popcorn Chicken-man eats chicken dropped from roof 166

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Sept. 1 through Sept. 14. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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