Ad Age/IAG's Top Spots

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A refashioned Visa spot, featuring Yankees shortstop Derek Jeter and owner George Steinbrenner, rises to the top of the ranks as the best-remembered ad of the two-week period. Other winners include a spot for Buick's Rainier SUV and the first installment in a new anti-marijuana effort from the ONDCP. See the Top Spot at AdAge.com QwikFIND aap03f

Recall

Rank/Brand Ad Description Index

1 Visa George Steinbrenner and Derek Jeter in tux, woman says they're late 243

2 Swanson Hungry-Man Sports Grill-two men in locker room, blown away by dryer (:30) 234

3 OnStar Phone conversation, operator unlocked car door by remote 215

4 Toys "R" Us Geoffrey's Birthday Sale-employees say Geoffrey doesn't get gifts 214

5 Swanson Hungry-Man Sports Grill-two men in locker room, blown away by dryer (:15) 204

6 Pizza Hut NFL Deal-NFL players run into couple's house 199

7 Old Navy Painter's Pants-Fran Drescher admires men at construction site 195

8 TheAntiDrug.com "The Enforcer"-mother grounds son (:30) 191

9 Buick Rainier-ghost of Harley Earl, "craft it like a watch, test it like my patience" 178

10 TheAntiDrug.com "The Enforcer"-mother grounds son (:15) 171

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Sept.15-Sept. 28. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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