Ad Age/IAG's Top Spots

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Online loan exchange LendingTree tops the charts this week with another installment from its humor-driven "When Banks Compete" campaign. Campbell's new effort for its multiple soup lines, featuring TV personality Gordon Elliot arriving unexpectedly at people's homes and offices, also popped on consumer recall this week with four spots featured in the Top Ten. See the Top Spot at AdAge.com QwikFIND aap06j

Recall

Rank/Brand Ad Description Index

1 LendingTree Mortgage- bankers wait in man's living room 227

2 Campbell's Select-Gordon Elliott visits B. Smith at home 224

3 Oscar Mayer Kids sing "Oscar Mayer"song near Wienermobile 223

4 Toys "R" Us Geoffrey's Box Office-Geoffrey gets stuck in a limo 218

5 Campbell's Select-Gordon Elliot persuades blonde at supermarket to taste soup 217

6 Campbell's Soup at Hand-Gordon Elliot makes people at office try soup 207

7 Campbell's Tasty Tuesday- Gordon Elliot visits house, family goes for bike ride 206

8 Wendy's Homestyle Chicken Strips-close-up of food 196

9 Tampax Pearl Multipax-redhead in bathroom chooses size that's "just right" 181

10 Energizer Max-men on road trip, driver babbles on, dated girl named Georgia 178

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Sept. 29- Oct. 12. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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