Ad Age/IAG's Top Spots

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Tampax ranks No. 1 this week, with a 15-second spot for its Compak product. Other top-recalled ads include an installment from a Citibank campaign, which features identity thieves speaking through their fraud victims, and a movie trailer-like 60-second spot for AOL supporting its 9.0 service. See the top spot at AdAge.com QwikFIND aap10g

Recall

Rank/Brand Ad Description Index

1 Tampax Compak-teen passes tampon in class, teacher thinks it's candy 271

2 Campbell's Supper Bakes-Gordon Elliot cooks w/ full time mom, Tasty Tuesday 233

3 Levitra Man tries to throw football through tire, woman plays with him 213

4 Verizon Wireless Test Man in field, street, playground, lobby, mountain 203

5 Citibank Citi Identity Theft Solutions-Jake B. speaks in woman's voice 202

6 PlayStation 2 Jak II-Tour Bus Safari, metalhead breaks thru bus and eats tourist 196

7 America Online AOL 9.0-movie trailer style, motorcycle, explosion, rave reviews 190

8 Payless Star Jones, "That's not being weak, that's being smart" 185

9 Payless Women glance at shoes"That's not being weak, that's being smart" 179

10 Nike Michael Vick runs through tunnel, uniform dresses him 177

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Oct. 13- Oct. 26. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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