Ad Age/IAG's Top Spots

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A pair of short films from Ford, totaling six minutes and airing as part of the automaker's exclusive sponsorship of the "24" season premiere, placed as the No. 1 and No. 2 most-recalled spots this week. Also top-of-mind for viewers were holiday-themed ads from Capital One and Hallmark. See the top spot at QwikFIND aap13r


Rank/Brand Ad Description Index

1 Ford F-150-"The Donation, Pt. 1"; airing prior to Fox "24" season premiere (:210) 250

2 Ford F-150-"The Donation, Pt. 2"; airing after FOX "24" season premiere (:150) 238

3 Crazyworld-carnival, crane above crib, 1,000 infant deaths 223

4 Capital One Miles One Card-family steals Santa's sleigh, no blackout dates 201

5 Reebok RBK-Allen Iverson runs, bounces basketball, "the new answer 11-7-03" 192

6 Olive Garden Stuffed Chicken Siena-friends urge man to try something new (:15) 184

7 JCPenney Biggest Sale of Them All-buy-one-get-one for 88 cents 181

8 Hallmark Caroling Snowmen-woman imagines thrilling her party guests 178

9 Activision Tony Hawk's Underground- "My United States of Whatever" 175

10 Olive Garden Stuffed Chicken Marsala & Chicken Siena(:30) 175

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Oct. 27-Nov. 9. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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