Ad Age/IAG's Top Spots

Published on .

Most Popular
Old Navy's Holiday campaign-with several spots featuring celebs Fran Drescher and Lil' Kim-claimed three of the Top spots this week, including the No. 1 position. Other ads making the top ten include a spot from Dodge Durango's effort and another installment from T-Mobile's Camera Phone campaign. See the top spot at AdAge.com QwikFIND aap17m

Recall

Rank Brand Ad Description Index

1 Old Navy Half-Zips-Fran Drescher and chimpanzee 251

2 Butterball Turkey-woman asks butcher if turkey is "like a Butterball" 230

3 Old Navy Sweaters-Fran Drescher is operator, "Let it Snow", Lil' Kim at end 230

4 Campbell's Tasty Tuesday-Cream of Mushroom, Gordon Elliott visits family 224

5 Reddi-wip Boy makes mess, grandfather eats with his fingers, Chocolate tag 196

6 Old Navy Graphic Hoods-Fran Drescher and Lil' Kim at ski lodge party 195

7 T-Mobile Camera Phones-wedding interrupted when bride receives pictures 190

8 Electronic Arts Need for Speed: Underground-city shuts down 190

9 Dodge Durango-mother & father show SUV features to son 187

10 LeapFrog Leapster-spy spoof, man unveils new gadget to child agents 185

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Nov. 10 - Nov. 23. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

In this article: