Ad Age/IAG's Top Spots

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Victoria's Secret secures the No. 1 spot this week with a 15-second ad from its "What Is Sexy?" campaign. A number of other retail and restaurant chains, including Pier 1 Imports, Toys 'R' Us, Hallmark and KFC also ranked among the most memorable for their holiday-themed efforts. See the top spot at AdAge.com QwikFIND aap20i

Recall

Rank/Brand Ad Description Index

1 Victoria's Secret What is sexy?; models in lingerie pose, wear wings on runway 266

2 Pier 1 Imports Kirstie Alley sings "Santa Baby" in store, kisses man on cheek 240

3 KFC Men like smell of chicken, free popcorn chicken w/ holiday meal (:30) 232

4 Toys R Us Geoffrey reassures Santa on phone 228

5 KFC Men like the smell of chicken, free popcorn chicken w/ holiday meal (:15) 217

6 Hallmark Jingle Bear-grandmother gives bear to adult granddaughter 204

7 Toys R Us After Thanksgiving Sale-Geoffrey camps under the stars 202

8 KFC Popcorn Chicken-father tells wife he had popcorn for dinner 177

9 Estroven Women try to cool down, freezer, air conditioner, head out car window 177

10 Dodge Durango-woman with flowers, man at grill, discuss new SUV 176

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Nov. 24 - Dec. 7. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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