Ad Age/IAG's Top Spots

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An ad for recently launched Ritz Chips, featuring actor George Hamilton, ranks as the most-remembered spot this week. Also securing Top 10 recall status are GM's 1,000-vehicle giveaway promotion, American Legacy's latest "Truth" series, and two new humorous spots from Sprint PCS. See the Top Spot at AdAge.com QwikFIND aap29h

Recall

Rank/Brand Ad Description Index

1 Ritz Chips-George Hamilton leaves house in robe, crowd in front 211

2 Pillsbury Grands!-The Chesters, boy thinks biscuits are big 202

3 Sega Sonic Heroes-man rushes to "League of Superheroes" for help 200

4 GlaxoSmithKline NicoDerm CQ, Commit, & Nicorette-woman's hair smells 170

5 Oreo Young boy has difficulty dunking cookie into sip-cup 166

6 TheTruth.com People take survey, know tobacco-related illness sufferers 165

7 GM Hot Button Giveaway-man wins Cadillac by pushing OnStar button 165

8 Sprint PCS girl braids hair, Unlimited Night Minutes start at 7:00 p.m. 164

9 Sprint PCS Picture Mail-man finds monster in closet 162

10 Budweiser True-referee left field for 15 minutes, has toilet paper on shoe 155

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Jan. 5-Jan. 18. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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