Ad Age/IAG's Top Spots

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Nine of the top 10 most-recalled spots during the past two weeks made their debut during the Feb. 1 Super Bowl. Budweiser and Bud Light dominated the pack, with the first spot after kickoff-"Good Dog"-securing the recall gold. H&R Block's spot was not in the big game. See the top spot at QwikFIND aap35c


Rank Brand Ad Description Index

1 Budweiser Bud Light-men near log cabin have dogs fetch beer 215

2 Budweiser Donkey dreams of becoming a Clydesdale 204

3 H&R Block Advantage-Shoeboxes, woman makes sense of tax receipts 191

4 Budweiser Bud Light-couple in horse-dawn sled, horse passes gas 186

5 Budweiser Bud Light-Cedric the Entertainer goes to spa, gets a bikini wax 183

6 Pepsi Young Jimi Hendrix chooses Pepsi over Coke 183

7 America Online 9.0 with TopSpeed-motorcycle zooms off stunt ramp 178

8 Pepsi Bear tears apart cabin, then dresses up like human to buy soda 176

9 Budweiser True-football ref gets yelled at by wife at home 173

10 Pepsi iTunes Giveaway-teens prosecuted for downloading music 172

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Jan. 19 - Feb. 1. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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