Ad Age/IAG's Top Spots

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The 30-second version of Pepsi's "iTunes Giveaway" spot ranked as the most-recalled ad of the period. Others with the highest consumer recall include one from American Legacy Foundation's "Connect Truth" campaign, and an AT&T Wireless spot. See the top spot at AdAge.com QwikFIND aap37x

Recall

Rank/Brand Ad Description Index

1 Pepsi iTunes Giveaway-teens prosecuted for downloading music, I Fought the Law 229

2 Pantene Pro-V Kelly Ripa in blue top talks about healthy hair makeover 197

3 Domino's Cheesy Dots-they're coming, boy runs from boulder sized Cheesy Dots 195

4 Staples People offer man pastries in exchange for office supplies 194

5 TheTruth.com People take survey on street, know tobacco-related illness sufferers 194

6 AT&T Wireless Ryan Seacrest on a plane, guy across aisle text-messaging friend 193

7 Snickers Father & son at ball game, loves nuts, Almond, Cruncher, Regular (:30) 192

8 Kay Jewelers Valentine's Day-Diamond, Ruby Ensemble, woman cries tears of joy (:15) 184

9 Kay Jewelers Valentine's Day-Diamond, Ruby Ensemble, woman cries tears of joy (:30) 181

10 Snickers Father & son at ball game, loves nuts, Almond, Cruncher, Regular (:15) 180

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Feb. 2 - Feb. 15. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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