Ad Age/IAG's Top Spots

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Burger King was ad-recall king with a new spot from its "Have it Your Way" campaign. Joining the fast-feeder in the Top 10 are two spots from Six Flags' first national effort and an

"Apprentice"-inspired ad for Verizon Wireless. QwikFIND aap49z


Rank/Brand Ad Description Index

1 Burger King Tender Crisp-Ethan tells boss that they got the same thing 239

2 Six Flags Elderly man gets off bus & dances, shots of theme park (:60) 217

3 Propel Fitness Water-water drops turn into athletes 209

4 Listerine PocketPaks-man on airplane falls asleep on woman's shoulder 191

5 Old Navy Spring Break-reporters toss microphone to each other 188

6 Dannon Frusion-man asks people on street to trade in their breakfast 185

7 Taco Bell Fiesta Taco Salad-woman confronts husband at his office 183

8 Six Flags Elderly man gets off bus & dances, shots of theme park (:30) 181

9 Verizon Wireless In-Network Calling- Donald Trump fires man 176

10 UPS Global Shipping-woman in Chicago and Beijing send packages 164

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of March 15-March 28. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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