Ad Age/IAG's Top Spots

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Tide secures the top spot this week with a spot supporting its recently launched StainBrush. The latest installment from American Legacy Foundation's "Connect truth" campaign and Pier One also landed in the top 10. See the top spot at AdAge.com QwikFIND aap52h

Recall

Rank/Brand Ad Description Index

1 Tide StainBrush-wife explains how to pretreat stains 213

2 TheTruth.com People shave their heads, woman talks about cancer diagnosis 196

3 Sprint PCS Picture Mail-woman sees little man stealing socks from dryer 194

4 Nestle Toll House Candy Bars-mom holds press conference, snack size available 190

5 Foot Locker Reebok Classic Leather-man walks, dances,bikes, women follow him 186

6 UbiSoft Tom Clancy's Splinter Cell Pandora Tomorrow-children recite Pledge 184

7 Pier 1 Imports Couple on leather couch talks to Thom Filicia of Queer Eye 171

8 Quilted Northern New-cartoon quilters on commercial set, close-ups 170

9 Gold Bond First Aid Quick Spray-father treats girl's elbow 170

10 Pier 1 Imports Thom Filicia of 'Queer Eye' takes blonde woman into store 162

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of March 29 - April 11. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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