Ad Age/IAG's Top Spots

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A 15-second spot from Propel's latest "Drip" campaign secures the top slot this week. Other ads in the top 10 include the newly launched summer-season campaigns from beverage brand Arbor Mist, sunscreen brand Coopertone and Six Flags. See the top spot at AdAge.com

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Recall

Rank/Brand Ad Description Index

1 Propel Fitness Water-water drops turn into athletes 242

2 KFC Oven Roasted-close-up of food, women on beach, Chicken Capital USA 202

3 Six Flags Girl and father try to schedule fun, older man dances in front of bus 198

4 All Butler removes stain from employer's pink top 186

5 Verizon Wireless "Can You Hear...?" man waits for woman in restroom with cell phone 176

6 Coppertone Ultrasheer Sunscreen-woman talks about sister getting skin cancer 169

7 Edy's Grand Light-man tries to get driver to admit it's not light ice cream 166

8 Uncle Ben's Ready Rice-chef works at busy restaurant, at home microwaves rice 166

9 1-800-MEDICARE Choose the drug discount card that's right for you 162

10 Arbor Mist Island Fruits-men try to impress women with dog jumping through hoop 161

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of May 10 - May 23. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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