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Ad Age/IAG's Top Spots

Published on .

Wendy's claims the No. 1 slot with an installment of its "unofficial spokesman" campaign. Mitsubishi also achieves high recall with another cliffhanger-style ad. And the beer-ad wars continue, with Budweiser's latest also ranking among the most memorable. See the top spot at AdAge.com QwikFIND aap70q


Rank/Brand Ad Description Index

1 Wendy's 99 cent Super Value Menu-Mr. Wendy in announcer's booth at soccer game 221

2 Red Lobster Lobster & Shrimp-Maine or Tropics, fisherman casts net 203

3 General Mills Total & Total Raisin Bran-mother gives son piles of cereal bowls 196

4 Budweiser Two lizards say Miller is owned by South African co., can't be president of beers 191

5 Payless Fashion Flips Weekend-hundreds of flips, no flops, buy 2 get 1 free 187

6 Coppertone Kids-woman loved playing outside and so does her daughter 186

7 Mitsubishi Galant vs. Accord, cars race, brake at bridge, SeeWhatHappens.com 162

8 Yoplait Woman hula hoops, polka dot dress, hula dances, helps reduce waistline 161

9 Kodak Picture Maker Digital Kiosk-people on boardwalk, yellow background 161

10 Pizza Hut 4 for All Pizza-Jessica Simpson does math with Muppets 149

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of May 24 - June 6. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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