Ad Age/IAG's Top Spots

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Fast-feeders occupy six of the Top 10 slots, with a spot from KFC's "Chicken Capital USA" campaign ranking at No. 1. Other top-recalled work includes yet another ad for KFC and two spots for Burger King's new Angus Steak Burger. See Top Spot: AdAge.com QwikFIND aap75s

Recall

Rank/Brand Ad Description Index

1 KFC People in the country, rap music, chicken capital USA (:30) 218

2 Home Depot Get the most out of your summer projects & weekends 206

3 Dr. Scholl's Massaging Touch Insoles-people walk in office saying ooh & ahh (:15) 199

4 KFC People in the country, rap music, chicken capital USA (:15) 198

5 Home Depot Father's Day-do your Father's Day shopping here 183

6 KFC Dale Earnhardt Jr. Collectible Buckets- Earnhardt Jr. rotates with bucket (:15) 171

7 KFC Dale Earnhardt Jr. Collectible Buckets-Earnhardt Jr. rotates with bucket (:30) 170

8 Burger King Angus Steak Burger-mechanic brings food to coworkers watching TV 165

9 Dr. Scholl's Massaging Touch Insoles-people walk in office saying ooh & ahh (:30) 165

10 Burger King Angus Steak Burger-woman smudges coworker's bogus arm tattoo 153

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of June 7 - June 20. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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