Ad Age/IAG's Top Spots

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Nabisco's Oreo brand takes three of the top slots this week, including the No. 1 position, for its "Milk's Favorite Cookie" campaign. Other ads securing top recall include NetZero's "Candidate Zero" spot and a new installment from Six Flags' continuing "It's Playtime!" effort.

Recall

Rank Brand Ad Description Index

1 Oreo Boy with pencil in ear dunks cookie with grandfather, milk's favorite cookie (:15) 234

2 Oreo Young girl in overalls dunks cookie with grandfather, milk's favorite cookie (:15) 230

3 Activision Spider-Man 2: The Game-there's nowhere he can't go, shots of game (:15) 220

4 NetZero Candidate Zero holds press conference in front yard, takes questions 206

5 Activision Spider-Man 2: The Game-window washers clean webs off of buildings (:30) 202

6 Serta Sheep dismayed that couple got Serta, sheep rolls around on bed, traitor 187

7 Oreo Children eat Oreos with grandfathers, two brothers, milk's favorite cookie (:30) 181

8 Gatorade Sports players drip colorful sweat, Yao Ming, Peyton Manning 176

9 Six Flags Two teen boys sit in front of house, elderly man gets off bus & dances 170

10 Pepto-Bismol Cherry-supermarket employees dance to jingle by checkout 164

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of June 21 - July 4. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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