Ad Age/IAG's Top Spots

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Burger King is at the top of the ad recall charts this week, with a 15-second version of its "Spider-Man 2" promotional effort. Several other restaurant spots also rank among the most memorable, including Subway's "Choose well" campaign. See the top spot at AdAge.com QwikFIND aap81k

Recall

Rank/Brand Ad Description Index

1 Burger King Spidey Sense Game-Spider-Man swings, woman scratches ticket 232

2 Subway People choose exercise, live active lifestyles, choose well (:30) 199

3 Capital One No Hassle Rewards-David Spade says "no" to man on phone 188

4 Wendy's Homestyle Chicken Strips Salad-Mr. Wendy delivers salads to office 186

5 Burger King Spidey Sense Game-man tells woman what to scratch off on ticket 184

6 Capital One No Hassle Rewards-David Spade says "no" to people on phone 184

7 Citibank ThankYou Rewards Program-woman thinks other woman is pregnant 181

8 Subway People choose exercise, live active lifestyles, choose well (:60) 171

9 Subway Mediterranean Chicken Sub-Ezra Ezzard talks about how to make the sub 170

10 Citibank ThankYou Rewards Program-couple at restaurant, woman wants proposal 168

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of July 5 - July 18. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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