Advertising Age and Time Inc. New Media's Money.com Monday introduce the AdMarket 50, a print and online index tracking the stock performance of 50 leading advertising agencies and agency holding companies, marketers and media companies.
The feature will appear weekly in Ad Age, with continuous updates available through the AdAge.com Web site.
"Advertising Age delivers complete coverage of the advertising, marketing and media industries each week. By partnering with Money.com to produce the AdMarket 50, we are giving readers one more segment of vital information impacting their business," said Edward R. Erhardt, VP-publisher of the Ad Age Group.
Added Money Publisher Geoff Dodge, "Two category leaders, Money and Advertising Age, have joined forces to give marketing communications professionals an easy way to follow the ultimate measure of any business' success: its stock price."
The weekly feature in Ad Age will compare the overall performance of the AdMarket 50 to that of the Dow Jones Industrial Average. It will also feature information on the week's winners and losers, and a short profile each week of one news-making company from the index.
In addition to continuous updates, Ad Age.com will offer a full list of the AdMarket 50, with the latest stock performance information and links to financial profiles of each company.
Copyright January 1998, Crain Communications Inc.