'Ad Age' names Taylor

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Catharine P. Taylor today joins Advertising Age as interactive editor, overseeing the publication's Interactive Media & Marketing section as well as interactive-related content on AdAge.com.

Ms. Taylor, 41, joins Ad Age from the New York office of Organic, a San Francisco-based Internet professional services firm. She worked for the past year as Organic's VP-communications strategy with responsibility for internal and external communication.

Before Organic, Ms. Taylor worked from 1997-1999 as editor of Adweek's interactive marketing section.

Ms. Taylor began her journalism career in 1989 at Adweek, covering ad agencies and then shifting to interactive in 1994. She left briefly to write for Interactive Week before returning to Adweek in 1997.

"Cathy knows the interactive landscape inside and out," said Ad Age Editor Scott Donaton. "She will help Ad Age and its readers figure out what's next."

Ms. Taylor takes over an area of coverage that long has been central to the mission of Ad Age. The publication started the Interactive Media & Marketing section in 1993, covering the rise, and quick fall, of interactive TV. More recently, the section tracked the rise, and fall, of dot-coms and Web advertising. Most recently, the section has chronicled the re-emergence of interactive TV.

Ms. Taylor fills a post vacated in October when former Interactive Editor Bradley Johnson was promoted to deputy editor of Ad Age.

"Interactive is central to marketing," said Mr. Johnson. "Forms of interactive-Internet, interactive TV, wireless-will go up and down. But the long-term opportunity in interactive has never looked stronger. Ad Age intends to help marketers place the right bets. We're looking to Cathy to help sort out the winning and losing ideas."

Ms. Taylor will be based in Ad Age's New York headquarters and can be reached by email at ctaylor@crain.com.

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