AD AGE NETWORK SERVES TOP SHOPS' MEDIA UNITS

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NEW YORK-Advertising Age today launches Media News Network, a place-based media service, in ad agencies nationwide.

The service is the most recent in a series of new-media platforms that extend Ad Age's reach into a variety of new venues, including Ad Age's Daily Fax and Ad Age's online hub on Prodigy.

"This product is one more example of Ad Age's expanding distribution network of quality, accurate information aimed at segments of our total audience marketplace," said Edward R. Erhardt, VP-publisher.

MNN uses LED display signs to provide daily media news and information. It's currently installed in 15 blue chip agencies in New York, Chicago, Detroit and Los Angeles. The plan is to add 10 more agencies by September with a goal of reaching the top 50 shops by January.

Among those receiving the service are Bates USA, Ogilvy & Mather and Wells Rich Greene BDDP, all New York, and Leo Burnett Co., Chicago.

The service is owned and operated by Warner Media, which also handles ad sales.

MNN news is derived primarily from Ad Age's daily news resources and is edited specifically for agency media departments. Ad Age sister publication Electronic Media will also provide daily news to the service.

For editorial information, contact Ad Age Media Editor Joe Mandese at (212) 210-0245. For advertising information, contact Erv Rosner or Mike Nichter at Warner Media: (212) 447-5900.

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