AD AGE POWER 50

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The new Ad Age Power 50 is about people, the corporate executives who control the funds devoted to advertising and promotion in 14 key categories that represent a cross-section of where the major marketing investments are being made today.

These are individuals of significant power and influence in the marketing world, actually the entire realm of business, entertainment and more-since "it's all about marketing."

Many of them wield power through some of the largest budgets alloted to brand building, a few by influencing what brands are linked with what sport stars (one or two of them actually operating outside the corporate world). One is, surprise, a governmental official.

For the majority, however, a boast of success in the consumer marketplace is almost a given-almost because there are a few people so designated due to the importance of a current turnaround effort. One is leading the daunting task of reestablishing a U.S. corporation with a world-renowned brand name after a separation of more than 75 years.

Most are with what could be called "watched" organizations; their jobs make other marketers pay attention to their moves. (A couple of those watched organizations can be considered more important than most: Nearly 10 of the 50 worked-or should we say trained-at PepsiCo.) The Ad Age Power 50 is watching, too.

AutomotiveS-8

BeveragesS-22

EntertainmentS-18

FashionS-28

Fast-foodS-12

pFinancial ServicesS-30

High-technologyS-6

InternationalS-20

Package GoodsS-2

PharmaceuticalsS-26

RetailS-28

Sports MarketingS-24

TelecommunicationsS-14

TravelS-20

Edited by

Judann Pollack

Design

Geoffrey Shives

Cover

Steve Musgrave

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