These are individuals of significant power and influence in the marketing world, actually the entire realm of business, entertainment and more-since "it's all about marketing."
Many of them wield power through some of the largest budgets alloted to brand building, a few by influencing what brands are linked with what sport stars (one or two of them actually operating outside the corporate world). One is, surprise, a governmental official.
For the majority, however, a boast of success in the consumer marketplace is almost a given-almost because there are a few people so designated due to the importance of a current turnaround effort. One is leading the daunting task of reestablishing a U.S. corporation with a world-renowned brand name after a separation of more than 75 years.
Most are with what could be called "watched" organizations; their jobs make other marketers pay attention to their moves. (A couple of those watched organizations can be considered more important than most: Nearly 10 of the 50 worked-or should we say trained-at PepsiCo.) The Ad Age Power 50 is watching, too.