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Former Ad Age Publisher Louis DeMarco Dies

Career Executive Was 'Fierce Advocate' For Publication

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Rance Crain, (far left); Bill Saunders, Spectrum; Paul Reiss, Family Computing; and Lou DeMarco (far right), circa 1986

Louis F. DeMarco, former publisher of Advertising Age, died on April 11. He was 89.

With the exception of a short stint at the New York Daily News in sales, Mr. DeMarco spent his career at Ad Age, rising through the sales ranks to advertising director before ascending to publisher in 1978, a post he held until his retirement in 1986.

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"Lou DeMarco was a dapper, funny and charming man who never took himself too seriously, but always approached the job of selling pages in Ad Age with complete dedication," said Rance Crain, Advertising Age editor-in-chief. "He was a fierce advocate and defender of our publication, and I will always be grateful to him for that enthusiasm."

"Dad would return from work to our home in Northvale, N.J. and regale the family with Ad Age stories; Rance Crain, [former Editor] Fred Danzig, and others were the main characters in a lively narrative," said Mr. DeMarco's son Louis J. DeMarco, who was inspired to follow his father into ad sales. "We felt like the Ad Age family."

Born in Brooklyn, N.Y., Mr. DeMarco served in the United States Army Air Force during World War II. He died in hospice after complications from progressive neurological disease in Saddle River, N.J.
In addition to his son Louis, he is survived by his adult children Matthew DeMarco, Maura DeMarco, and James DeMarco.

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