AD AGE RIDES RADIO AIRWAVES IN L.A.

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LOS ANGELES-"Advertising Age's First Edition," a daily morning radio newscast, makes its debut here today on KKGO, 105.1-FM, a classical music station.

Sponsored by Newsweek, the 1-minute news break airs at 8:05 a.m. local time and focuses on the latest area advertising and marketing developments, gathered by the Ad Age editorial staff.

Edward Erhardt, Ad Age publisher, said the KKGO newscast is "the latest vehicle that gives us the opportunity to deliver information to the marketing community on a daily basis."

He noted that the staff of the weekly Ad Age tabloid edition also produces separately an afternoon Fax Edition and delivers news updates daily via the Ad Age Online Edition, available only on Prodigy.

Greg Osberg, VP-associate publisher of Newsweek, said: "Recognizing the tremendous importance of the Los Angeles advertising community, we're delighted to be sponsoring `First Edition.' It's surely going to be interesting, informative and a popular new way to start the day for thousands of marketers."

Fred Danzig, Ad Age editor, said: "Our entire staff is primed for this opportunity to provide KKGO's listeners on the West Coast with timely, interesting news about their colleagues, their ad campaigns and their new-business activities."

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