AD AGE'S CYBERMARKETING LEADERS

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Bruce Judson

Age:37

Title:General manager, Time Inc. New Media, New York

Bio:Born in New York City. B.A., policy studies, Dartmouth College, 1980; J.D., Yale Law School, 1984; MBA, public and private management, Yale Management School, 1984.

Work history:Founding member of New York office of Boston Consulting Group, 1984-89; director of marketing, Time Inc. Magazines, 1989-91; director of target marketing, Time Inc., 1991-93; current post, 1993-.

If content is king in new media, then it's Bruce Judson's job to keep Time Inc. comfortably in the industry throne.

With such highly visible brands as Sports Illustrated, Vibe, Entertainment Weekly, Life and Time, this publishing conglomerate has more resources at hand for delivering entertaining and meaningful interactive products than just about anyone in the business.

Mr. Judson, who started Time Inc.'s new-media division in 1993, has made good on the company's potential with the development of its lauded Pathfinder Web site (http://pathfinder.com).

The one knock on Pathfinder is that there's too much information and is somewhat overwhelming to navigate. But Mr. Judson has successfully helped Time Warner avoid the fate of many plodding publishing elephants by nimbly transforming a traditional media empire into a vibrant new-media leader.

Mr. Judson, a marketer's marketer with a technologist's enthusiasm, spearheaded Time Warner's industry-leading forays into selective binding, ink jet printing and target marketing. His conversations now spill over with superlatives of the Internet's marketing promise.

"If you're going to talk about me, I'm an Internet evangelist," said the executive, who swims every morning and reads two novels a week.

He also is showing that Time Inc.'s powerful content can be turned into online revenue. Pathfinder has been well-accepted by major advertisers that run ads on its various Web pages, and Mr. Judson is confident consumers will also buy into the value of Pathfinder by paying to subscribe to the site.

Betcha didn't know:Mr. Judson is more than a new-media maven. While at Yale, he started the Yale Journal on Regulation, a publication that still exists today on newsstands.

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