AD AGE'S CYBERMARKETING LEADERS

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Norman Lehoullier

Age:46

Title:Senior VP and co-director, Grey Interactive, New York

Bio:Born in Taunton, Mass. Bachelor's degree in political science, University of Massachusetts, 1970; MBA, Indiana University, 1975.

Work history:Started at Grey as an assistant account executive in the marketing planning and consulting group in 1976; worked his way up to senior VP. Current post, 1993-.

Norman Lehoullier has been finding ways to integrate advertising and technology for most of his 19 years at Grey. His first assignment, helping to roll out Timex digital watches, led to a string of strategic consulting and technology marketing assignments for clients such as Canon, IBM and 3M.

The advertising community will watch Mr. Lehoullier closely to see what interactive strategies he employs on behalf of Procter & Gamble Co., for which Grey became interactive agency of record earlier this year. A year ago, P&G's then-CEO Edwin Artzt challenged agencies to get ahead of the curve in finding effective ways to advertise in a modern media world. Mr. Lehoullier will be challenged by the company in a more direct and demanding way.

Among the projects in the works: a potential deal with a Hollywood studio to develop interactive content and a P&G home page on the World Wide Web.

Mr. Lehoullier began working on "new media" about four years ago as VP of strategic services, but that was boring stuff, he said.

"In the old days, new media meant kiosks," he said. He and Co-Director Scott Sorokin have headed up Grey Interactive for two years.

The best part about working in interactive media? The chance to become involved in all parts of a client's business. "It allows agencies to get involved in clients' businesses more than they [usually can] with just advertising. In interactive, we get involved with a client's distribution, or possibly product development."

Mr. Lehoullier has little time to play on the Internet, but he always makes time to track his mutual funds online.

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