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AD AGE'S DAILY WORLD WIRE;MAGAZINES PLAN LOCAL VERSIONS; INTERACTIVE AD TRIAL STARTS IN JAPAN;FUJI'S PAN-EUROPEAN ACCOUNT OPENS;COTT MAY ENTER INDIAN SOFT-DRINK MARKET; NEWSPAPERS WANT LIQUOR AD BAN LIFTED

Published on .

[new york] Four magazines plan new editions in Thailand, Latin America and South Korea.

Thailand's Magic Production Co. will publish a Thai-language Newsweek. The version will carry translated copy initially. No date has been announced for the first issue.

Cosmopolitan has formed a joint venture with Piya Malakul, chairman of the Pacific Group of Companies, to publish a Thai edition, starting in January.

Conde Nast Publications said it has a "handshake agreement" with Buenos Aires-based Atlantida Publicaciones to launch a Latin American edition of Vogue in Argentina, Chile, Paraguay and Uruguay. The magazine, debuting in late 1997, will combine local copy with material from other Vogue editions.

Hearst Magazines International plans a South Korean edition of Harper's Bazaar through a licensing agreement with Kaya Media Corporation, which already publishes the Korean Esquire. The first issue is expected on newsstands July 17.

[tokyo] Japanese publishing company Bungeishunju and Lion Corp., a leading toothpaste marketer, are testing interactive advertising involving magazines and the Internet.

An ad with an e-mail address has been inserted into the July and August issues of Crea. Those who apply for the ad's free dental care product by e-mail are asked to answer marketing questions. So far, about 3,000 people have responded.

[dusseldorf] Fuji Photo Film's advertising across Europe is up for grabs after Cordiant's Saatchi & Saatchi Advertising resigned to work for Kodak.

Among those invited to pitch are the Campus Network, Dentsu and several Dentsu affiliates, including German ad agency Schuster & Partner of Neuss. Presentations will be made in September.

[new delhi] Canadian beverage company Cott Corp. plans to enter India, according to news reports here. Cott is expected to establish a wholly owned subsidiary in India, the reports said. Cott has declined comment. Coca-Cola controls 50% of the Indian market.

[taipei] The Taipei Newspaper Association is petitioning the government's Information Office, the agency that oversees media affairs, for permission to run liquor ads in Taiwan's daily newspapers.

The association says the ban is unfair because it doesn't apply to radio and TV. A high ranking Information Office official says that the office will consider lifting the ban to create a level playing field.

For information about Advertising Age's Daily World Wire, call Christine Yun in New York, 212-210-0789 or fax 212-210-0111.

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