Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.
In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns.
In "Demystifying Local Marketing," readers will learn how to grow your business using effective mobile and social marketing; how to make your business easy to find for your local customers; and how to maximize the success of combined social, mobile and local campaigns.
In "Making Online Branding Work," readers will learn how to position yourself and stand out from the competition; how to generate earned media through effective branding and social media practices; and how to use powerful tools such as audience buying, mobile ads and data-driven targeting.
Each title is priced at $8.99, and can be purchased through Amazon. Search the Kindle Library using the term "Advertising Age Essentials".