AD AGE'S ETHNIC MARKETING COVERAGE

An Ongoing Report

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Jan. 4, 2004
RETAILER CIRCUIT CITY NAMES FIRST HISPANIC AGENCY
Bromley Communications to Handle $15 Million Account

Oct. 6, 2003
SPANISH-LANGUAGE SPORTS CHANNEL TO GO 24 HOURS
ESPN Deportes to Air News, Live Events Starting Jan. 7

Oct. 6, 2003
PUNCTURING THE ADVERTISING LANGUAGE BARRIER
Top Marketers Aim Hispanic Ads at General Mass Audiences

Oct. 6, 2003
AUDI TO NAME FIRST MULTICULTURAL SHOP
Garcia 360 Will Handle Hispanic, African-American Advertising

Sept. 15, 2003
INDEPENDENTS DOMINATE HISPANIC AD AWARDS
Grupo Gallegos Wins Best of Show With MetroPCS TV Campaign

Aug. 25, 2003
MOTT'S SHIFTS JUICE ACCOUNT TO DEL RIVERO MESSIANU
All Advertising for Clamato Brand to Target Hispanic Market

Aug. 13, 2003
NEW HISPANIC AGENCY OPENED BY AWARD-WINNING DIRECTOR
Paco Olavarrieta and Javier Escobedo Form Ole

July 7, 2003
HISPANIC MARKETING MAGIC FOUND IN LANGUAGE MIX
Selling Through the Many Tongues of Latino America

July 7, 2003
PEPSI'S NEW MULTICULTURAL CAMPAIGNS GO TRIBAL
Beyonce Knowles and Shakira Target Broader Audience

July 2, 2003
MICROSOFT SELECTS MULTICULTURAL AD AGENCIES
GlobalHue, Lopez Negrete to Target Small-Business Owners

June 30, 2003
GAP'S OLD NAVY REVIEWS HISPANIC SHOPS
First Spanish-Language Campaign Called a 'Project'

May 15, 2003
DIESTE WINS WESTERN UNION AD WORK
$10 Million Account One of Largest U.S. Hispanic Assignments

May 5, 2003
SPORTS TEAMS REACH OUT TO HISPANICS
Demographic Skew Changes the Playing Fields of Marketing

May 1, 2003
STUDY: HISPANIC YOUTH 'OVEREXPOSED' TO ALCOHOL ADS

April 15, 2003
GM BREAKS NEW CAMPAIGN TO COURT HISPANICS
North American President Speaks Spanish in Latest Ads
See Video | Media Player

March 17, 2003
HISPANIC STARMEDIA RETURNS FROM THE DOT-COM DEAD
Revitalized Portal Targets U.S. and International Spanish-Speaking Markets

March 4, 2003
HILL, HOLLIDAY OPENS HISPANIC SHOP
Jose Lopez-Varela Named Managing Director of Florida-Based Agency

Feb. 27, 2003
DEUTSCH, GOTHAM SPLIT $180 MILLION BANK OF AMERICA ACCOUNT
Multicultural Accounts Shifted to IPG-Backed Shops

Dec. 9, 2002
HOW HISPANIC CENSUS EMPHASIS HAS HURT AFRICAN-AMERICANS
Ignoring Trendsetters to Chase 'Flavor of the Day'

Nov. 21, 2002
KMART SHIFTS MULTICULTURAL WORK TO OTHER AGENCIES
Chisholm-Mingo Group and Cultura Replace GlobalHue

Nov. 5, 2002
ANA ANNOUNCES MULTICULTURAL AD AWARDS
Heineken, Pepsi, Sears, GE and Their Agencies Honored

Oct. 30, 2002
DIESTE WINS PFIZER CORPORATE ACCOUNT
Drug Maker Planning Push Into Hispanic Market

Oct. 28, 2002
GM TAPS A PARTNERSHIP FOR ASIAN-AMERICAN BUSINESS
Similar Toyota Review Said to Be Down to Two Shops

Oct. 7, 2002
HISPANIC M&M PRODUCT BOMBS
Dulce de Leche Flavor Pulled From Market

Sept. 16, 2002
DOUBLE-DIGIT HISPANIC AD GROWTH CONTINUES
U.S. Spanish-Language Market Is an Island of Prosperity

Sept. 16, 2002
VIDAL PARTNERSHIP SWEEPS HISPANIC CREATIVE AWARDS
Dieste Harmel and Zubi Advertising Also Big Winners

Sept. 10, 2002
KMART LAUNCHES HISPANIC MAGAZINE
Spanish-Language 'La Vida' Features Lifestyle and Entertainment Content

Aug. 21, 2002
PENETRATING HISPANIC MARKET WITH LUNCH TRUCKS
Wrangler Jeans to Launch Novel Campaign in Southwest

July 29, 2002
NISSAN'S NEW URBAN AGENCY NOT CERTIFIED
Automaker Accused of Setting Up 'Bogus' Shop

July 26, 2002
GLOBALHUE KEEPS CHRYSLER MULTICULTURAL ACCOUNT
Incumbent Agency Wins Controversial Review

July 15, 2002
DEMOGRAPHIC DIVERSITY AND THE U.S. FOOD BUSINESS
Sweeping Marketing Change Seen Since Census 2000

July 15, 2002
THE COMING GENERATION Y CAR-BUYING BOOM
And How Population Racial Shifts Impact Auto Advertising

July 15, 2002
SELLING DRUGS TO BABY BOOMERS
Phamaceutical Marketers Chase the Dream Consumer

July 15, 2002
HOLLYWOOD AND THE DEMOGRAPHIC REVOLUTION
Film Marketers Aim for the Common Ground

June 10, 2002
ANATOMY OF AN ETHNIC ADVERTISING REVIEW
Chrysler Tries to Reinvent Minority Marketing

May 13, 2002
FLEETBOSTON PICKS FIRST MULTICULTURAL SHOP
GlobalWorks to Start With Hispanic Advertising

May 6, 2002
HISPANIC RADIO MARKETING UNIT LAUNCHED
Interep and Spanish Broadcasting Plan to Up Market Share

April 15, 2002
BANK OF AMERICA QUADRUPLES ETHNIC AD BUDGET
Declares Its Primary Business Is Multicultural

April 18, 2002
AL SHARPTON PRESSURES CABLE OPERATOR MEDIACOM
Alleges 'Institutional Racism'

April 8, 2002
AL SHARPTON TO SUE MADISON AVE., FEDS
Alleges Minority Shops Not Being Paid Full Fees on Gov't Contracts

April 2, 2002
ALL DOLE JUICE TO GO BILINGUAL
English-Spanish Text to Become the Norm

April 1, 2002
CHRYSLER SEEKS TO UNIFY MULTICULTURAL ACCOUNTS
Automaker Wants One Urban Voice; $40 Million in Work at Stake

March 19, 2002
CASINO SEEKS SHOP FOR MULTICULTURAL WORK
MGM Mirage Account Is for Creative and Media

March 15, 2002
KMART KICKS OFF MULTICULTURAL CAMPAIGN
'Stuff of Life' Becomes 'Cosas para la Vida'

February 28, 2002
MAZDA NAMES AGENCIES FOR MINORITY ACCOUNTS
Bravo to Handle Hispanic Work; Wimbley Grabs African-American Business

February 28, 2002
ADVO TO TARGET HISPANIC HOUSEHOLDS
Direct-Mailer Rolls Out 'ShopWise Valores' in Houston

February 20, 2002
WHITE RAIN TO MARKET ASIAN-THEMED PRODUCTS
Gets U.S. Rights for Premium-Priced Te Tao Line

January 18, 2002
LINCOLN ROLLS OUT NEW HISPANIC CAMPAIGN
Actress Selma Hyak Pitches LS Sedan, Navigator

January 7, 2002
SPENDING ON HISPANIC ADVERTISING DEFIES RECESSION
U.S. Spanish-Speaking Marketing Budgets Surge

January 3, 2002
GM COMPLETES CONSOLIDATION OF MULTICULTURAL ACCOUNTS
Latest Agency Moves to be Announced Jan. 4

January 2, 2002
RACE-SENSITIVE TOYOTA LAWSUIT SETTLED
Case Evolved From Jesse Jackson Protest Threat

December 13, 2001
AOL, UNIVISION SIGN ONLINE PACT
Cross-Promotional Deal to Reach Hispanic Web Users

December 6, 2001
TOYOTA SELECTS MEXICAN AGENCY
Carisma Advertising of Mexico City Gets Account

December 4, 2001
MEXICAN TV GIANT EYES U.S. HISPANICS
'Strategic Conversations' Underway, Exec Says

November 26, 2001
A VISIT TO AMERICA'S MOST AVERAGE CITY
Exploring the New Demographic Landscape Revealed by Census 2000

November 12, 2001
IDENTIFYING A DEMOGRAPHIC SWEET SPOT
Soda Marketers Shift Focus Toward Hispanic and Black Teens

November 8, 2001
TOYOTA RETAINS ITS FIRST AFRICAN-AMERICAN AGENCY
Selection Follows Jesse Jackson Gold Tooth Flap

October 30, 2001
BCOM3 EXPANDS MULTICULTURAL REACH
Creates New Unit, Signs Deal With African-American Media Agency

October 29, 2001
MINORITIES GET NEW 1-TO-1 LIST ATTENTION
Census Results Alter Marketers' Name-Filtering Strategies

September 10, 2001
HISPANIC MEDIA GROWTH: BUFFETED BUT BOUYANT
New Advertisers Continue to Court Latino Market

July 09, 2001
AVERAGE CITY, USA
Census Data Says Wichita Falls, Texas, Is the New Norm

July 09, 2001
WHITE BREAD, USA
Nearly a Fourth of the Population Is Non-White. Why Don't Test Markets Reflect That?

June 12, 2001
'DIGITAL DIVIDE' CLOSING FOR MINORITIES
Net Use by Blacks Increases Nearly 100%

May 22, 2001
TOYOTA TOOTH JEWEL PROMOTION RANKLES JESSE JACKSON
Charges Firm With 'Racial Insensitivity'

May 14, 2001
COUNTING CHANGE
Making Marketing Sense of the Census

April 16, 2001
BIG AGENCIES GRAB FOR HISPANIC MARKET SHARE
A Gold Rush of Ethnic Diversification

March 12, 2001
HISPANICS SHOW BIGGEST GAINS IN U.S. CENSUS FIGURES
13% of America Is Now Spanish-Speaking

December 31, 2000
CENSUS BUREAU: U.S. POPULATION INCREASED 13.2%
First New Population Count in 10 Years

September 25, 2000
DEMOGRAPHIC EARTHQUAKE IN CALIFORNIA
'Minorities' Have Moved Into Majority

May 22, 2000
CENSUS BUREAU DECLARES AD EFFORT A SUCCESS
$130 Million Campaign Improved Mail-Back Rate

February 14, 2000
NO MORE NEAT DEMOGRAPHIC BOXES
Census Confronts U.S. Marketers With New Ethnic Puzzles

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