Ad Age will soon name its 2013 Marketer A-List and we want to hear who you think should be honored.
Who's got a great business case over the past year? What company's smart marketing moves are paying off? And who's got a great story to tell?
Ad Age's annual Marketer A-List is one of our biggest honors and highlights companies that have used excellent marketing to drive their business over the past 12 to 18 months. We're interested in both brands and corporate marketers, largely looking at U.S. performance but we'll consider global performance as well. Our list of the top 10 will be published in our Sept. 2 issue, where we will also name our Marketer of the Year. Our 2012 Marketer of the Year was Chrysler; we honored Coca-Cola and Ford in 2011 and 2010, respectively.
Our No. 1 criteria is business success. We believe a strong marketing strategy and execution should ultimately result in sales. Of course we're looking for great creativity and execution, but in the end it should be about work that works. And we judge based on actual business metrics: share gains, margin growth, new customers, stock price, etc.
We're also interested in marketing leadership, innovation and creativity -- does the company value marketing and its marketing team's contribution to the bottom line? Is the thought leadership it exhibits elevating the industry or making people think differently about the discipline? What can others learn from the honoree?
Finally, what's the story? Is it one of a brand revival or a business turnaround? Is smart, steady leadership paying off? Is a unified global strategy making a difference?
Let us know who you'd nominate for the honor in the form below; nominations will not be made public but will be used for Ad Age's internal review only.
Thank you for your suggestions. We have closed nominations. Even if your nomination isn't named to our A-List, it's valuable to know how marketing has made a difference for the brand. Please check out our A-List and our Marketer of the Year in our Sept. 2 issue.