AD AGE'S WORLD WIDE;CADBURY 1ST SPONSOR OF TOP U.K. SHOW;MCCANN'S UNIVERSAL WINS GERMAN L'OREAL BIZ;UKRAINE BANS LIQUOR, TOBACCO ADS;ANSETT OFFICIAL AIRLINE OF 2000 OLYMPICS;TROPICANA EXTENDS CANADIAN BRANDS;OMNICOM BUILDS GLOBAL HIGH-TECH PR SHOP;NIELSEN BIDS FOR INDIAN PEOPLE METERS

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[london] U.K. chocolate giant Cadbury signed that nation's biggest ever sponsorship agreement with Granada TV's soap opera "Coronation Street," Britain's top rated TV program. Cadbury says its total investment is nearly $15 million in the first year. The investment includes an integrated package of on-air sponsorship credits and a range of off-air promotional activities. It's the first time "Coronation Street" has been sponsored and is Cadbury's first broadcast sponsorship.

[frankfurt] L'Oreal's new German subsidiary Jade of Frankfurt has moved its estimated $22 million media account in Germany to McCann-Erickson's Universal Frankfurt from S.M.A. Schmitter Frankfurt. Jade is still considering the creative advertising options, currently at Heye & Partner, Munich. L'Oreal acquired Jade when chemical giant Hoechst sold its three cosmetics companies last autumn.

[kiev] Ukrainian legislators have voted to ban alcohol and tobacco advertising to head off growing substance abuse. The ban was included in a new advertising regulations bill, which also decrees that movies cannot be interrupted for commercials, no advertising can be directed toward children under the age of 14, and advertising spending is subject to a new 5% tax. The annual advertising market in Ukraine is now estimated at $900 million, and deputies say cigarette and liquor ads comprise 40% of all ad revenues.

[sydney] Ansett Australia was named official airline for the Sydney 2000 Olympic Games. By supplying international and domestic air travel to Olympics athletes and officials for the next four years, Ansett and its partners stand to earn "several hundred million dollars," according to Ansett officials, as well as substantial marketing benefits. Other airlines in contention included United Airlines, Thai Airways, Air New Zealand and Australian rival Qantas, which will carry the Australian Olympic team to this year's Atlanta Games.

[toronto] Seagram subsidiary Tropicana Canada is extending its Tropicana fruit juice brand by launching a new range of tropical-style juices under the label Tropicana Tropics. Three new juices-Orange Peach Mango, Orange Strawberry Banana and Orange Kiwi Passion-have hit store shelves in eastern Canada, supported by an outdoor and radio advertising and promotions campaign from FCB Canada, Toronto. Included in the promotions campaign is the chance to win a trip to a resort in the Bahamas in a Tropicana Tropics contest. Tropicana has 48% of Canada's $200m annual chilled juice sales.

[london] Omnicom, the holding company for BBDO, DDB Needham and TBWA, has bought a 20% stake for an undisclosed sum in the U.K.-based high technology public relations company A Plus Group. A Plus, which has established the Euro Plus network of independent technology-focused agencies across Europe, will drive Omnicom's high technology PR throughout Europe and will work with Omnicom's U.S.-based technology PR companies. The combined group plans to add a third, Far Eastern leg.

[bombay] A.C.Nielsen Co. is believed to be the favorite to win an Indian audience measurement contract using people meters. Observers expect it to be the world's largest TV ratings effort. India has about 46 million TV-owning homes, 12 million of which are connected to cable and satellite. The Indian Market Research Bureau and Marketing and Research Group currently have two rival people meter systems. Both are bidding for the new ratings system. A decision is expected in a few weeks. Pitches are being heard by the promoters of the new standard including the Indian Society of Advertisers, the Advertising Agencies Association of India, Indian state-run TV broadcaster Doordarshan and Asia's largest Hindustani language satellite TV broadcaster Zee TV Network.

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