AD AGE'S WORLD WIRE;APPLE ROLLS OUT EUROPEAN CAMPAIGN;CNBC LAUNCHED IN EUROPE;BY LAUNCHES INTERNET SERVICE;BBC WORLD FINDS NEW HOME;PIZZA HUT AND KFC COMBINE;TRADING COUPONS FOR SUBSCRIPTIONS; SEGA SWITCHES EUROPEAN STRATEGY;FRENCH GOVERNMENT TARGETS DISCOUNTERS

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[paris] Apple Computer is rolling out its first European campaign for 1996. The goal of the campaign from CLM/ BBDO Paris, which broke on French TV last month, is to show that Macintosh computers provide easy access to the World Wide Web. It includes TV, print, outdoor and point-of-sale.

[london] NBC launches its CNBC business channel in Europe this month, reaching 7.2 million TV homes as a 24-hour channel as well as broadcasting eight hours a day on the NBC Super Channel network of 50.4 million cable and satellite TV homes and hotel rooms.

[london] British Telecom is launching a dial-up Internet service, BT Internet, targeting residential and small business customers and Internet beginners. It includes a direct response print ad and direct mail campaign from Ogilvy & Mather Direct London. Zenith Media London handles media.

[bombay] The British Broadcasting Corp.'s 24-hour international TV service BBC World will be beamed from the new PanAmSat 4 satellite when its five-year contract with Star TV in Hong Kong expires March 31. The BBC signed an agreement with Star before Rupert Murdoch bought Star in 1993.

Murdoch said last year that Star does not have enough room on its transponder for BBC World.

[muelheim/rhur] PepsiCo's Pizza Hut and Kentucky Fried Chicken plan to expand in Germany, Austria and Switzerland by launching a new restaurant concept, KFC Pizza Hut.

[madrid] Coca-Cola starts "Suma Oros" promotion in Spain with French publisher Hachette. Consumers can trade in coupons from Fanta bottles for subscriptions to Hachette magazines including , Diez Minutos, Regazza and Quo; the promotion is handled by McCoy and supported by TV and print from McCann-Erickson.

[london] Games group Sega of Japan is closing sales subsidiary Sega Europe's London headquarters and Sega sales operations in the Netherlands, Belgium and Austria, writing off $238 million. McCann-Erickson handles in Europe.

[paris] French President Jacques Chirac is drafting a law designed to protect small retailers from the "abusively low pricing" of major retailers including hypermarkets.

Critics say the plan will increase inflation and stunt competition. Chirac proposes fines for retailers who "sell at a loss."

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