AD AGE'S WORLD WIRE: BATES WINS GLOBAL CLORETS GUM: HOOTERS UNDER FIRE IN AUSTRALIA: CNN LAUNCHES NON-ENGLISH WEB SITE: LONGINES APPOINTS CIA MEDIANETWORK: BOND: A LICENSE TO MARKET

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[new york] Warner-Lambert Co. moved its global Clorets gum account, spending an estimated $15 million, to Bates Worldwide from J. Walter Thompson Co., its other main global roster agency. The account will be managed in New York office of Bates Worldwide. Last year Warner-Lambert's shaving products group consolidated its $70 million worldwide advertising account at JWT.

[sydney] Hooters, the U.S. sports-themed restaurant chain whose marketing gimmick is singing and dancing waitresses in cheerleader costumes, has run into trouble with Australia's sex discrimination laws and upset feminists after announcing plans to launch in May a 220-seat Sydney restaurant. John de Vries, CEO of Hooters Australia, said, "Our girls are entertaining, so you can specify male or female." Hooters' policy of hiring only waitresses landed the chain in trouble with the U.S. Federal Equal Employment Opportunity Commission in 1995. "It's something that belongs to a past era," said Patricia Forsythe, Liberal Party spokeswoman on the status of women.

[stockholm] CNN Interactive and Sweden's Telia are launching a Swedish-language version of CNN Interactive's news Web site, CNN.com. CNN Interactive will supply the news content and Telia will handle the technical side. The Swedish-language Web site, called Svenska CNN, will launch in the second quarter of 1997.

[london] Longines, a unit of SMH Holdings, has appointed CIA Medianetwork International to coordinate its first global ad campaign. Young & Rubicam was awarded the creative business in January. There was no pitch for the media account, but CIA Medianetwork already works for sister company Swatch. The campaign will launch in May with just one element of the brand emphasized, "The elegance of time since 1832."

[stockholm] United Licensing London AB, backed by ad agency HLR/ BBDO, has acquired the worldwide licensing rights to the James Bond trademark for a 10-year period. The agreement covers footwear and two other unnamed product categories. "We will create a serious trademark associated with quality products," says director Per Magnusson. Rights to the Bond trademark are owned by the family of film producer Albert Broccoli. HLR/BBDO will handle the marketing of the new brand. James Bond footwear is set to be presented at a trade fair in Duesseldorf on March 13.

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