AD AGE'S WORLD WIRE;COMPUSERVE PREPARES CARAT FORMS INTERACTIVE UNIT;PEPSICO ADS BREAK FOR PERU, BOLIVIA;PACKER, MURDOCH PLAN CHINESE EXCHANGES;ITALIAN DESIGNERS STAGE CHINA TRADE FAIR;KFC VANDALIZED, THREATENED IN INDIA;DIRECT MARKETING BOOMS I THAILAND;JWT FORMS GLOBAL MEDIA RESEARCH GROUP;NIVEA BABY CREAM LINE CRAWLS OUT IN EUROPE;EUROPEAN CAMPAIGN

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[london] Carat U.K. is launching Carat Interactive, calling it the first company combining interactive media with "relationship marketing." Services will include interactive management consultancy, planning and designing interactive communications and product development.

[lima] PepsiCo International is breaking a campaign for Peru and Bolivia, coordinated by BBDO Peru here with bottlers in each market. The deal evades J. Walter Thompson's and Saatchi & Saatchi's lock on Bolivian advertising.

[beijing] Kerry Packer hopes to sell programming from Australia's Nine Network to China Central Television, possibly in an ad revenue sharing deal. Rupert Murdoch is also talking with Chinese state companies to create a joint venture with satellite service Star TV, Hong Kong, to exchange Star and CCTV programming.

[beijing] Some 50 Italian designers and fashion houses held the '96 La Via Di Marco Polo Fair this month in Beijing's China World Trade Center with the hopes of opening manufacturing joint ventures here. China customs said the nation imported $164 million in raw textile and garment materials from Italy in the first 11 months of 1995, up 51.5% over that period a year earlier.

[bangalore, india] Police here beefed up protection for 47 multinational franchises after PepsiCo Restaurants International (India)'s local Kentucky Fried Chicken restaurant was vandalized by 200 militant anti-multinational protesters last month. Another outlet in New Delhi is under siege from Hindu nationalists.

[bangkok] Thailand's direct marketing industry is expected to reach $48 million this year, a 20% increase, equalling its annual growth for three years, the Thai Direct Marketing Association said.

[london] J. Walter Thompson Co. created Global Media Research Group, the latest initiative by JWT's Global Media Group, established last year to manage all JWT's global media resources.

[hamburg] Beiersdorf is introducing Nivea Baby mild creams, lotions, suntan lotions and soaps in Germany next month, then across Europe. The line sells under the name Baby Vea in France. TBWA is the lead agency; Beiersdorf is expected to spend $10 million to support it domestically.

[reading, england] CompuServe seeks agencies for a more consumer-oriented European marketing approach. German agencies Heye & Partner, Munich, and Scholz & Friends and Springer & Jacoby, both Hamburg, are pitching. Schell & Partner, Munich, retains below-the-line. CompuServe next month will name an agency for the U.K. business, now at SMI Advertising, London.

For more information about Advertising Age's Daily World Wire, call Christine Yun at 212-210-0789 or fax at 212-210-0111.

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