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AD AGE'S WORLD WIRE: NEW GERMAN TELECOM CO. SEEKS AGENCY: BOZELL TO HANDLE EASTPAK EURO PUSH: ALLIED DOMECQ MOUNTS BIG TV EFFORT: PHILIPS TESTS ONLINE SHOPPING IN EUROPE: BELGIAN SHOP SNARES SCHWEPPES WORK : BURNETT WINS MOTOROLA L. AMER. ACC'T.

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[frankfurt-nov. 30] A new rival of Deutsche Telekom-though still without a name-invited four agencies to pitch for what insiders expect to be a $30 million-plus account. Mannesmann subsidiary Communications Network International and DBKBm, a subsidiary of the German railway Deutsche Bahn, will merge and set up the new telecom company. Asked to pitch are Scholz & Friends, Hamburg, plus BBDO Worldwide-owned Boebel Adam, Publicis and DDB, all Frankfurt.

[brussels-dec. 5] U.S. backpack brand EastPak appointed Bozell Brussels to handle a $7 million European assault. Owned by the Coleman outdoor activities group, EastPak products are aimed at the emerging "snowboarding generation" of teens and young adults. EastPak was launched in Germany in 1994, but its presence elsewhere in Europe is small.

[london-dec. 4] Allied Domecq is mounting its largest ever TV campaign in the U.K. and continental Europe behind its core brands. More than $6 million will be spent in the U.K. during the holiday period. The voluntary ban on spirits advertising in the U.K. effectively ended last year. Agencies include D'Arcy Masius Benton & Bowles for Teacher's whiskey, Rainey Kelly for Tia Mira liqueur, Saatchi & Saatchi for Courvoisier cognac, and Publicis FCB for Ballatine's whiskey and Beefeater gin.

[brussels-dec. 4] Philips is teaming up with retailers and beverage companies in the U.K., Italy and Spain to test an online shopping project it hopes will become pan-European. Homestead 2000 will start operating early next year. The trial, targeted to women, will distribute video catalogs; purchases can be made via the Internet.

[brussels-dec. 4] Schweppes Beverages handed its French and Belgian spending for lemonade drink Gini to an independent agency here following a shoot-out with Grey Paris. GV Co. takes on the account, worth an estimated $5 million for both countries. Until now, Grey Paris handled creative strategy for the brand in both countries, with DDB Needham Brussels adapting the work for Belgium.

[miami-dec. 4] Motorola's Latin America & Caribbean Paging Products Division awarded its account to Leo Burnett Co. The winning idea came from a recent creative workshop attended by cross-functional teams from all Burnett offices in the region. The idea was then developed into a campaign by Carlos Mouzo, Burnett's regional creative director, working with creative directors from Burnett's offices in Buenos Aires and Mexico City.

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