[amsterdam] Metaxa International named Bartle Bogle Hegarty, London, to develop international marketing and a $5 million international campaign, breaking this summer, for its brandy.
[beijing] Retail wars from discount shops here are forcing such luxury department stores as Malaysia's Parkson to entice customers with lower prices. More than 300 discount shops, where working classes and the rich alike buy day-to-day goods, opened here since 1994.
[oslo] Norwegian market research group Lynx Communication will open offices in Helsinki, Stockholm and Copenhagen to handle client demand for pan-Nordic services.
[brussels] U.S. jeans marketer Wrangler aligned its new $30 million pan-European media business with U.K. incumbent CIA Media Network. CIA beat Eurospace, Paris, a TBWA- Carat joint venture that handled Europe.
[copenhagen] Swiss pharmaceutical giant Ciba-Geigy and Danish confectioner Dandy Denmark plan to break nicotine chewing gum Nicotinell in Sweden and Denmark this year, competing with Pharmacia's Nicorette brand. Local agency Scanad handles Dandy gum brands in Denmark.
[lisbon] Retailer Jeronimo Martins plans to open two Lillywhite sportswear stores in Portugal this year, and is considering expansion in the Middle East. Martins acquired the U.K. retailer last year.
[oslo] Norway's state telecom Telenor is reviewing its $40 million media account with incumbent Carat and several unnamed agencies.
[buenos aires] Argentina's Exxel group bought 56% of Argencard, the MasterCard franchise holder for Argentina and Uruguay. Argencard operates five credit cards in Argentina and Uruguay and has 3.8 million subscribers. The sale may spark a marketing and advertising battle with Visa, Argentina's most popular card.
[auckland] M&C Saatchi plans to open here Feb. 1 with $5 million in national DB Breweries' DB Draught beer and Qantas airline business won from Mojo.
[mexico city] Two partners split from local agency Romero Betancourt & Barba to affiliate with Euro RSCG, forming Betancourt Barba/Euro RSCG. The new agency starts this month with Avantel's long distance phone venture account; Euro RSCG handles Avantel partner MCI internationally.
For more information about Advertising Age's Daily World Wire, call Christine Yun at 212-210-0789 or fax at 212-210-0111.