AD AGE'S WORLD WIRE;ISRAEL TOURISM ADS PUT ON HOLD : CHINA SLAMS BREWER OVER USE OF FLAG : SCHOLZ TO BECOME OWN AGENCY NETWORK : K-C BRAND SEVERS LONG TIES TO JWT : AETNA TAPS M&C SAATCHI FOR ASIAN ADVERTISING

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[jerusalem-oct. 2] Israel's biggest-ever tourism campaign has been put on hold because of the recent violence in the West Bank, Gaza Strip and Jerusalem. The $6 million campaign, created in-house by the Tourism Ministry, had targeted Israel's biggest tourism markets in the U.S. and Western Europe. But an emergency meeting here Sept. 30 among tourism leaders led to the decision to suspend the advertising. Tourism is Israel's biggest industry, and 1996 was expected to be a record year. Ironically, it was a tourist site-a tunnel that has been excavated behind the Western Wall in Jerusalem's Old City-that triggered the violence.

[beijing-oct. 3] Chinese authorities are accusing a brewer of violating laws prohibiting use of the national flag for commercial purposes. The Sunde Samigul Brewery Co., a Sino-Philippine joint venture, counters that as an official sponsor of the Chinese Olympic team, it can use the flag on its bottles and in its promotions. Chinese authorities also claim the brewer did a substandard job of reproducing the flag on several million bottles and more than 10,000 promotional beer glasses.

[hamburg-oct. 2] Scholz & Friends, in which Bates Worldwide holds a 90% stake, is to be spun off by Bates parent Cordiant as a separate network. Scholz Chairman-CEO Peter Schoning said: "This is Cordiant's third network. In the past, many German agencies developed in exactly the opposite direction .*.*. after selling off substantial agency shares to U.S., English or French agency networks, these agencies were integrated step by step by their international parent companies-thereby changing the personalities they had established up until then. This is the first time that an agency based in Germany officially has been granted the status of an international network." Scholz, with $339 million in billings last year, has nine offices servicing 12 countries across Europe and has plans for a base in the Far East.

[london-oct. 1] One of Europe's longer-running brand-agency relationships has ended abruptly. Kimberly-Clark Corp. fired J. Walter Thompson Co. without warning from the $20 million to $25 million pan-European Andrex/Scottex toilet tissue account. The account moved to Foote, Cone & Belding. JWT had worked on the Andrex account in the U.K. since 1956.

[hong kong-oct. 1] Aetna International has picked M&C Saatchi Hong Kong to create its first coordinated regional campaign across Asia. The agency won a head-to-head contest with Lintas, which handles Aetna's U.S. account. The financial services company entered Asia-Pacific 10 years ago, but advertising has merely been at a local level via agencies of Aetna's joint venture partners. Now, Aetna is gearing up its Asian expansion program.

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