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Unilever taps O&M exec for media role

[london] Unilever has named Alan Rutherford, 37, successor as of June 1 to retiring Worldwide Media Director Neil Welling. Unilever plundered its global roster agency Ogilvy & Mather Worldwide for Mr. Rutherford, currently client services and operations director in Europe for The Network, O&M's media arm. He takes on the management of Unilever's $3.3 billion media budget -- the second biggest in the world behind Procter & Gamble Co.

New Titanic sets sail in '99

[durban] Consortium RMS Titanic will build a faithful replica of the original Titanic and launch a millennium cruise from Southampton, England, to New York on Dec. 29, 1999. The ship will travel the tragic route taken by its namesake 86 years ago and pause to leave a wreath and candles to memorialize those who died. Saatchi & Saatchi, London, is lead agency on the $5 million account with assistance from the network's Johannesburg office.

Cineplex touts screening rooms

[toronto] Cineplex Odeon Corp. opened VIP Screening Rooms in the city's Varsity Cinemas. The smaller luxury theater rooms offer concierge service, more leg room and wider seats with personal tables to hold food and beverages. Newspaper ads created in-house depict a well-dressed patron sitting comfortably in a screening room with a coffee and pastries at his side. The ad reads: "Fly first class when you go to the movies."

Tobacco logos banned from photos

[sydney] Newspapers and magazines in New South Wales that publish photographs of racing cars showing tobacco company logos are subject to fines of up to $30,000. TV stations broadcasting the same images have so far escaped warnings because they come under federal laws regulating the electronic media. The New South Wales health officer sent a letter to newspapers warning the photos of last month's Melbourne grand prix had contravened the law and further offenses would be fined.

McDonald's tests McPepper

[hong kong] McDonald's Corp. is testing a spicy new entree this month in Hong Kong and Macau restaurants. The McPepper is a two-beef-patty burger topped with a black pepper sauce and onions. The sandwich is currently advertised on TV in a spot created by Leo Burnett Co. In addition, it has agreed to a three-year sponsorship of the Hong Kong Football Association called "The McDonald's Star Program Youth Football."

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