Published on .

Wella reviews $50M global account

[darmstadt, germany] German haircare company Wella Groupput BBDO Group,Duesseldorf -- its agency for consumer advertising -- on notice that it plans to review its $50 million global account. Wella spent an estimated $19 million in its home market last year. KNSK/BBDO, Hamburg, handles its business-to-business advertising. It's rumored that Hamburg-based Springer & Jacoby, Hamburg, and Jung von Matt have been asked to pitch.

Bates drives off with Spain's SEAT

[barcelona] Volkswagen Spanish subsidiary SEAT awarded its $156 million Europewide account to Bates Worldwide, according to Bates Germany, Frankfort. True North Communications' Wilkens International and Casadevall Pedreno & PRG were the incumbents.

Bailey's tests new whiskey in Ireland

[dublin] Bailey's Irish Cream will test a new product, Bailey's The Whiskey, in 35 public houses, off-licenses and hotels here. Bailey's will target men aged 25 to 35 for the whiskey. Design Factory handles branding and packaging strategy.

Canada Cherry Coke campaign set

[toronto] Coca-Cola Co. in May will break its first campaign to support Cherry Coke. A sampling promotion launched the product in March with attendants dressed in hospital scrubs and the sirens and flashing lights of seven ambulances decorated like the drink's graffiti-style packaging. Cherry Coke has been available in parts of Canada on a sporadic basis and until now has not been supported by advertising. Cliff Freeman & Partners, New York, handles.

Wendy's has a beef with Jollibee

[manila] Wendy's International has complained to Philippines Board of Advertisers regarding a TV commercial airing for Jollibee Foods -- the country's fast-food leader with a 56% market share. Jollibee's ad campaign allegedly depicts the "foreign team" offering hamburgers not made of 100% beef.

`Glamour en Espanol'

[mexico city] Ideas Publishing Group's United Editors subsidiary says Glamour en Espanol's second issue will have 40 ad pages -- like its first issue. The title is published through an agreement between Conde Nast Publications and United Editors. About 385,000 copies of the March edition were distributed throughout Latin America.

Most Popular
In this article: