AD AGE'S WORLD WIRE

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Wella reviews $50M global account

[darmstadt, germany] German haircare company Wella Groupput BBDO Group,Duesseldorf -- its agency for consumer advertising -- on notice that it plans to review its $50 million global account. Wella spent an estimated $19 million in its home market last year. KNSK/BBDO, Hamburg, handles its business-to-business advertising. It's rumored that Hamburg-based Springer & Jacoby, Hamburg, and Jung von Matt have been asked to pitch.

Bates drives off with Spain's SEAT

[barcelona] Volkswagen Spanish subsidiary SEAT awarded its $156 million Europewide account to Bates Worldwide, according to Bates Germany, Frankfort. True North Communications' Wilkens International and Casadevall Pedreno & PRG were the incumbents.

Bailey's tests new whiskey in Ireland

[dublin] Bailey's Irish Cream will test a new product, Bailey's The Whiskey, in 35 public houses, off-licenses and hotels here. Bailey's will target men aged 25 to 35 for the whiskey. Design Factory handles branding and packaging strategy.

Canada Cherry Coke campaign set

[toronto] Coca-Cola Co. in May will break its first campaign to support Cherry Coke. A sampling promotion launched the product in March with attendants dressed in hospital scrubs and the sirens and flashing lights of seven ambulances decorated like the drink's graffiti-style packaging. Cherry Coke has been available in parts of Canada on a sporadic basis and until now has not been supported by advertising. Cliff Freeman & Partners, New York, handles.

Wendy's has a beef with Jollibee

[manila] Wendy's International has complained to Philippines Board of Advertisers regarding a TV commercial airing for Jollibee Foods -- the country's fast-food leader with a 56% market share. Jollibee's ad campaign allegedly depicts the "foreign team" offering hamburgers not made of 100% beef.

`Glamour en Espanol'

[mexico city] Ideas Publishing Group's United Editors subsidiary says Glamour en Espanol's second issue will have 40 ad pages -- like its first issue. The title is published through an agreement between Conde Nast Publications and United Editors. About 385,000 copies of the March edition were distributed throughout Latin America.

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