[toronto] Ford Motor Co. of Canada is featuring Sesame Street characters in a new "safe seating" campaign that echoes the marketing theme behind the automaker's 1998 Windstar minivan. Ford's "Educating Families Together" campaign launches this month via Young & Rubicam.
Shiseido to launch 5S brand
[tokyo] Shiseido Co. is to launch 5S, a cosmetics and skincare brand, in overseas markets this summer as part of its efforts to boost international sales. It is targeted "at those women throughout the world who seek a new category of cosmetics at a reasonable price, but with a high-quality image," Shiseido said. The core market will be women in their 20s and 30s. Shiseido will open a flagship store for the new cosmetics line in New York, with plans to take the brand to Asian and European countries in 1999. The store will serve as the main communications tool with marketing handled in-house in New York.
Swedish tobacco company sued
[stockholm] A Swedish woman has filed a record $10 million lawsuit against Swedish Match. The case, in which the woman claims she developed chronic cancer of the lung and throat from using Swedish Match cigarettes, is being heard by Sweden's Supreme Court. "Cases against tobacco companies will become as common in Sweden as is currently the case in the U.S.," said Claes Lundblad, the lawyer for the plaintiff.
GM sponsoring Brazil soccer clubs
[porto alegre, brazil] General Motors Corp. is investing $15 million to sponsor the soccer teams Internacional and Gremio, the most popular teams in southern Brazil. The company is trying to raise its name awareness because it's building a factory in the region.
S. Africa considers tobacco ad ban
[cape town] New legislation proposed for Parliament shortly will give Health Minister Nkosazana Zuma the power to impose stricter controls on the tobacco industry, including a total ban on advertising and sponsorship. Mrs. Zuma told the Economics of Tobacco Control conference: "We are considering banning tobacco advertising, sponsorships and promotions and raising to 18 the age at which minors can legally buy cigarettes." Also under consideration is a ban on smoking in public and in the workplace. Advertising, which had been running at about $50 million a year, was not increased last year.