[duesseldorf] CIA Group, Europe's second-largest media buyer, is forming MQI Mediahaus in Germany, as well as Central and Eastern Europe. CIA is paying $2.1 million for an additional stake in Mediahaus Strobel, giving it a 45% interest in the company it took a claim in 1995. MQI handles media spending of $740 million, of which the German market accounts for $580 million. Jurgen Strobel, chairman of Mediahaus Strobel -- with a 55% interest in the company -- will oversee German operations.
Coke signs new World Cup soccer deal
[london] Coca-Cola Co. has committed to an $80 million eight-year sponsorship deal for Federation Internationale de Football Association's 2002 and 2006 World Cup soccer tournaments. The company declined to comment on the financial aspects of the deal. This is the first time FIFA has extended its partnership with a sponsor for more than a four-year term. The deal includes sponsorship of the Women's World Cup in 1999 and 2003, the
U-20 and U-17 World Youth Championships and FIFA/Coca-Cola World Rankings.
Pampers launches German Web site
[schwalbach, germany] Procter & Gamble Co.'s new unisex Pampers diapers Web site (www.pampers.handel.de) -- targeting retail store managers who order point-of-purchase material and product samples -- unexpectedly attracted 700 viewers in the first 12 days. P&G is expected to eventually launch a consumer Web site. Saatchi & Saatchi Advertising, Frankfurt, handles.
UA cancels foreign expansion
[bombay] United Artists Corp. will sell its 50% share in Modi Entertainment Network and has abandoned plans to open a chain of multiplex cinemas in India and similar joint ventures in Europe and the Asia-Pacific region to focus on U.S. markets. The move will affect operations in Australia, Indonesia, Japan, the Philippines and Singapore as well as European countries. Modi is talking to three or four marketers to buy UA's share and divide the responsibilities of building and then managing the multiplexes. One likely partner is Pacific Media.
McDonald's expands in Madrid
[madrid] McDonald's Corp. announced plans to invest $200 million to double the number of its restaurants in Spain to 300 by 2000. Forty of the restaurants will open this year. The company predicts sales in 1998 to increase by 27% from the 1997 total of $325 million.